About Us

About Søvna

Søvna is a premium home sauna brand built around one belief: a sauna shouldn't be a once-a-month luxury — it should be a daily ritual. We design and ship indoor infrared and outdoor traditional steam cabins to homes across the United States, with every cabin engineered to be installed, used, and trusted for fifteen-plus years.

We're a small team operating out of Miami, Florida. We started Søvna because the home-sauna category had become a maze of identical-looking cabins, vague specs, and "Low EMF" claims with no measurements behind them. We wanted to ship a smaller line — five carefully picked cabins instead of fifty — with real numbers on every spec, real glass, real Nordic Spruce, and a support phone number you could actually call.

“We don't sell ‘wellness products.’ We sell cabins built well enough to use every day for the next fifteen years. The wellness happens because you actually use them.”

— The Søvna team

How we picked the lineup

The Søvna catalog is intentionally narrow. Five cabins, three categories, no overlap:

Indoor infrared (1 cabin) — the Copenhagen Ultra-Low EMF Series for daily plug-and-play use on a standard 120V household outlet.
Outdoor traditional barrel (2 cabins) — the Horizon (4-person) and Grand Horizon (4–6 person) for the authentic Finnish löyly ritual.
Outdoor traditional cube (2 cabins) — the Mono (1–2 person, compact) and the Obsidian (4–6 person, premium) for modern architectural footprints.

Every other configuration we test gets cut. If a cabin doesn't earn its place at one of those five points on the price/capacity/use-case grid, it doesn't ship.

What “Ultra-Low EMF” actually means at Søvna

Most "Low EMF" claims in the infrared category are unverified marketing language. For our Copenhagen series, we publish the spec: dual-layer carbon panels with reverse-current windings, shielded internal wiring, and verified bench-surface readings under 3 milligauss. We wrote a long-form explainer of what those numbers actually mean — including the questions you should ask any infrared brand before you buy.

5cabins in the lineup

50U.S. states served

30day return window

Freefreight in the lower 48

Our three pillars

Materials over marketing

Premium Canadian Hemlock for indoor cabins, kiln-dried Nordic Spruce for outdoor, marine-grade asphalt-shingle roofs, stainless steel hardware. No MDF, no plywood interior, no synthetic finishes.

Daily-use engineering

Every cabin is engineered for daily sessions, not occasional use. That means verified Ultra-Low EMF on infrared, properly-sized stoves on traditional, and a power profile that fits real homes.

Honest support

Real phone, real email, real hours. Mon–Fri 9 AM–6 PM ET, support@primedexa.com, +1 (833) 772-5634. We answer pre-purchase fit questions before you order.

The shipping & install side

Saunas ship as palletized freight from our distribution partners. Free shipping on every order in the contiguous United States; surcharge for Alaska, Hawaii, and U.S. territories. Standard service is curbside delivery; threshold and white-glove options are available at checkout where the carrier supports them.

For outdoor cabins, you'll need a level foundation (poured concrete or compacted gravel) and — for the steam models — a 240V dedicated circuit with a licensed electrician. Our complete installation guide walks through every step before delivery day.

Backed by

30-day return window — see the refund policy for the full process
Manufacturer's limited warranty on every unit (terms vary by model — listed on each product page)
Operating company: Primedexa, registered at 1800 Coral Way, Unit 0005, Miami, FL 33245
Same address everywhere: on every contract, every invoice, every legal page on this site

Get in touch

Pre-purchase questions? Fit, electrical, foundation, delivery — we'll answer before you order. Reach our support team or call +1 (833) 772-5634 Monday through Friday, 9 AM to 6 PM Eastern.

Søvna is the consumer-facing brand operated by Primedexa, a Miami, Florida company. Søvna saunas are wellness products, not medical devices. Statements about benefits have not been evaluated by the U.S. Food and Drug Administration. Consult your physician before use if pregnant, taking medication, or with a heart, blood-pressure, or skin condition.